Graphic design
The story of a company rebrand
I was the sole graphic designer on the Customer Experience team for a fast-growing medical spending account company based in Minnesota. The company had just gone through the initial work of a complete rebrand and was now ready to implement that new brand throughout the company. With the base brand guidelines and some basic brand assets in hand, I was tasked with designing a 400+ piece library of marketing collateral, stationary items, presentations, social skins, email graphics, ads, operational forms, icons, tradeshow displays, promotional items, and portions of the public website, within new brand.
As a first step to this project, I developed a series of template concepts for each category of asset I was developing. This allowed me to get buy-in from leadership before getting in too deep as well as dial in stylistic elements, define color hierarchy, and hone word-counts for each piece in preparation for copy writing.
